8 Reasons you SHOULD be Blogging
“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin
Why You Should Start Blogging (Even If You Hate Writing)
If you’re running a website and don’t have a blog yet, let me ask you: Why not?
Sure, blogging can seem like a hassle—trust me, I’ve been there—but it’s also one of the most effective ways to grow your brand, connect with your audience, and make your online presence stand out. Once I realized that, blogging went from being a chore to a powerful tool for my business.
So, what’s the big deal? Let me break it down for you.
Blogging isn’t just about filling up space on your website—it’s about building your brand, sharing your voice, and making connections. Once you start, you’ll see why it’s one of the best tools for any business.
If you run a website, chances are you already have a blog. And if you don’t, maybe you should start one. A blog can boost your brand awareness, increase conversions, and improve customer service.
Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly.
1. Drive People to Your Site
Want more eyes on your website? A good blog can help you attract consistent traffic. Plus, it’s not just about getting people to visit—it’s about turning those visits into meaningful connections, whether that’s a newsletter signup, a download, or an eventual sale.
2. Convert Those Visitors Into Leads
A blog isn’t just content—it’s a conversation. It gives potential clients a reason to engage with your business beyond just scrolling. Share insights, show your expertise, and suddenly, that casual visitor turns into someone who trusts what you’re offering.
3. Establish Authority in Your Industry
Want to be seen as the go-to tattoo artist in Missoula, Montana? Blogging helps you show off your expertise. Share your process, explain your inspiration, and let people see why you’re different. When your blog reflects your skill, people will notice.
4. Build Real Relationships
Your blog is a window into your world. When you share personal stories, creative journeys, or even challenges, you let your audience in. It’s about connection—showing potential clients who you are and why they should trust you.
5. Use It for Social Media Content
The beauty of blogging? You can double-dip. Turn your blog posts into bite-sized social media updates, captions, or even video ideas. One great post can fuel weeks of content, keeping your audience engaged across multiple platforms.
6. Long-Term Impact, Short-Term Effort
Each post you write is a permanent asset for your website. Blogs don’t just disappear—they keep driving traffic, engagement, and leads long after you hit publish. One day of writing could pay off for months.
7. Boost Your SEO Game
If you want to rank high on Google, blogging is non-negotiable. By sprinkling relevant keywords into your posts, you’ll attract people who are already searching for services like yours. In Missoula, tattoos with meaning? That’s your lane!
8. Build Links, Build Trust
When you write valuable blogs, other websites link back to you, and every link boosts your credibility. It’s like word-of-mouth for the digital age—except these referrals don’t fade over time.
Not Sure Where to Start? Here’s Your Quick Blog Checklist:
Add a blog section to your site—it’s easier than you think!
Plan topics that your audience cares about.
Write like you’re talking to a friend (no one wants to read a textbook).
Use catchy titles that make people click.
Add visuals like photos, videos, or GIFs to keep things interesting.
Include data, insights, or tips that add real value.
Always, always have a call to action—what do you want readers to do next?
Don’t stress about perfection. Publish, learn, and improve.
Blogging isn’t just about filling up space on your website—it’s about building your brand, sharing your voice, and making connections. Once you start, you’ll see why it’s one of the best tools for any business.
Now, let’s get writing.
If you run a website, chances are you already have a blog. And if you don’t, maybe you should start one. A blog can boost your brand awareness, increase conversions, and improve customer service.
Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly.
Start your blog checklist:
Here is a quick checklist to get you started with you website blow. Remember imperfect action beats inaction, get started and keep publishing.
Create your blog page then add the blog element
Add the blog element to your page and select if you want compact or list view
Start planning your blog topics by Identifying what resonates with your audience. If you are stuck you can use sites like - https://answerthepublic.com/
Create an outline serves your company goals.
Write conversationally, like if you were telling a story to a friend
Pick a catchy title.
Use several media types (gif, short video, or image) to deliver your messages.
Use data to back up claims or ideas - make sure to cite all sources❗
Have a call to action and or give your audience something to walk away with.
Take 30 minutes to edit your post.
